The client wanted to stress to the market that Kart Mania was an awesome thing to do and was instrumental in going with a fun campaign that would attract talk.
- Raise awareness of Kart Mania
- Attract new customers
- Increase visits
Insights and Solution
You would rather be go-karting!Due to cost, the client booked a discount yearly package designed for branding, however the client received immediate response similar to a call to action campaign. As a result the strong creative was felt to have been a major component to the success of the campaign.
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- Web traffic increased 40% on the year previous.
- An 18% increase in new customers over an initial 6-8 month period.
- Sales increased 8% over a 6 month period.