To Cookie lovers across the country, there is one word that describes Subway Cookies. PERFECT!
- Subway Cookies are soft, gooey, scrumptious, delicious. Perfect.
- They are perfect as a treat and they are perfect partner to any meal
Subway needed a campaign that was:
- Fun and energetic.
- Highlight the Subway® cookie experience.
- Highlight the TASTE cues of the delicious and scrumptious cookies.
- Long term strategy to promote the permanent range of cookies.
- Promote the amazing taste sensation of Subway® cookies.
- Drive trial of the new flavour Raspberry Cheesecake.
- High share-ability within online networks.
- Out of the box but still within the Subway® brand direction.
- Promote impulse purchase of cookies.
Insights and Solution
What is Australia’s Favourite Subway Cookie? Nova wanted to find out which cookie the nation goes CRAZY for? BUT how can you vote for your favourite cookie if you don’t know them all….intimately?? On-air Nova profiled the 4 cookies with their very own personality matching the cookie’s look and taste. The cookies campaigned why they are SOOOO good, highlighting their individual taste. Nova also drove listeners to the Subway Australia facebook page to vote for their favourite. Once the nation had voted we profiled the winning cookie... White Choc Chip Macadamia!
The campaign ran for a total of 4 weeks;
Download this Case Study as PDF
- Sales of cookies increased by 24%.
- Sharing on Facebook saw a significant uplift.