The Meat-ting Place is an organic butcher and produce supplier with two outlets in QLD. Their brief was to create an awareness campaign for their organic butcher area of their business and communicate the reasons for trying organic.
Increase awareness of The Meat-ting Place being the only fully certified organic butcher in QLD. Increase footfall and sales.
Insights and Solution
The stations and client knew they could educate the consumer about what they could be exposing themselves to by not buying certified organic meat as well as highlighting the superior taste and quality of organic meat.
There was a 5% increase in sales during the campaign period in comparison to the same time the year previous. The client signed on again with 4BC for another campaign for Christmas.
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